Pricing Page Link
55% of website visitors who click on pricing leave within 15 seconds if pricing is not clear, according to Price Intelligently. SaaSalyst checks whether your homepage includes a discoverable pricing page link — the page that potential customers visit first and the most important conversion page on your site.
What SaaSalyst Checks
SaaSalyst scans your homepage for anchor elements with pricing-related URLs (/pricing, /plans, /packages) or text content matching 'pricing', 'plans', 'packages', 'subscribe', or 'get started'. The scanner specifically checks navigation elements (<nav>, <header>) for pricing links, since this is where buyers expect to find them.
Why This Matters
The pricing page is the most visited page on any SaaS website after the homepage. Potential customers navigate there immediately to evaluate whether your product fits their budget and procurement requirements.
A missing pricing page link forces potential customers to search for pricing information, contact sales, or — most likely — leave and choose a competitor with transparent pricing. Hidden pricing suggests the product is either too expensive or not confident in its value.
From a conversion optimization perspective, the pricing page is where buy decisions happen. Not having one means your website has no clear conversion path for self-serve customers.
~25%
Of top-ranking pages have no meta description
Ahrefs, 2023
How to Fix It
- Create a dedicated /pricing page with clear tier descriptions, pricing, and feature comparisons.
- Add a 'Pricing' link to your main navigation — this is the most expected location and should be visible on every page.
- For enterprise SaaS with custom pricing, still have a pricing page with tier ranges or a 'Contact Sales' CTA.
- Include a CTA button on the pricing page that leads directly to signup or checkout.
Frequently Asked Questions
How does SaaSalyst check for pricing pages?
SaaSalyst scans your homepage for links with pricing-related URLs (/pricing, /plans) and text content ('pricing', 'plans', 'get started'). It checks both general links and navigation elements.
Should I show pricing even for enterprise SaaS?
Yes. SaaSalyst checks for a pricing link because even enterprise products benefit from transparent pricing. A pricing page with tier ranges or 'Contact Sales' satisfies the check.
How does a missing pricing page affect my Business Readiness Score?
SaaSalyst rates a missing pricing page as high severity. It's the most critical conversion page for SaaS products, and its absence significantly lowers your Pricing & Monetization category score.
References & Official Sources
Official regulatory and standards sources relevant to the checks SaaSalyst runs on your site.
- Google Search Central Documentation· Google
- Schema.org Vocabulary· Schema.org
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